Last night while I was trying to sleep, my inner critics had way too much Red Bull. My brand is all about optimism and feeling amazing, but I’m human. Today, I’m leveling with you about what it’s like to work behind the chair, rock a bridal business, buy for Bonnie & Clyde, AND maintain and grow a blog.
Starting a brand and blog calls for some vulnerability. Speaking unfiltered is like handing someone earbuds to your thoughts. Yet, as soon as you have an audience, there seems to be less thoughts.
I doubt my own story. I know I’m cool. Will they think I’m cool? Am I cool? The devil on my shoulder laughs at me, the angel is singing Taylor Swift’s “Mean”.
Falling for the idea that there is a right and a wrong way to blog just happens. I’m not doing it wrong. There isn’t a wrong!
There’s a required balance between social sacrifice and social networking. Cutting out the girl’s night is sometimes necessary because blogging followed by tagging Tory Burch in a tweet might gain some exposure… MIGHT.
I know I’m a badass chick, but when I have writer’s block or ZERO time to post, I feel the pressure to maintain that.
When it gets dark at 4:30 I loose momentum and just wanna watch Homeland.
There’s nothing worse than writing a GREAT post, for it to get two likes on facebook and zero comments. I hear my echo in the distance and give myself a hug, because that’s all I CAN do.
The biggest thing I’ve learned about blogging is that I’ll never stop learning.
I think to myself I’m only true to my brand while carrying my new Kate Spade and rockin’ the ombre, but it’s about reminding myself that my brand IS me. Me in yoga pants, me with a ponytail, me living in a small studio apartment that I loathe. I’m more than that handbag, and I’m definitely more than the haircolor trend that’s come and will surely go. I’m creative and love to LOVE. I’m… driving with the windows down, using new stationary, and disobeying bedtimes. Goofy and professional. Chevron and neon. Dancing in the grocery story and crying over baseball. I am me, and only I can define that.
I am Your Stylist AJ.
Photo by Emilia Jane Photography